Indeed, the grocery store currently understands what you are getting, as part of its client loyalty rewards program cards. Now, there are online companies which are working with grocery store coupons, and also the producers of food. This means large firms are sharing information about you. We also know that corporations are not always so efficient safeguarding their data as well as details at their data facilities.
There was a fascinating post worth continuing reading this topic released on June 7, 2011, in Advertising And Marketing Age through RSS Feed labeled “Groupon Enters into Supermarkets Via Loyalty Cards – Deal Has ‘Potential to Reinvent Grocery-Marketing Landscape” by Jack Neff. The short article mentioned;
” Groupon is signing up with 2 Boston marketing-services and also analytics firms to obtain deeper right into the traditional grocery store voucher business in an examination market with Springfield, MA-based Big Y. In a first for Groupon, today’s Huge Y handle Massachusetts uses supermarket commitment cards to carry out the purchase. Buyers can obtain a $39.99 fish and shellfish grill pack with lobster tails, clams, mussels, and also fish and shellfish for $24, with the pre-paid deal packed right into their accounts and reflected at checkout.”
Regarding Consumer Personal Privacy
What happens if you trust your supermarket, but you do not always trust www.coupons20.net? Well, as a customer you will undoubtedly be tracked based upon your acquisitions and afterward sent extra coupons from this online place, and also you will certainly additionally notice new things showing up on the back of your supermarket register invoices. Are you beginning to see all the problems with this? Undoubtedly if the companies collect the information, and also the government wants the data, they will undoubtedly be able to obtain it.
Even more, if the federal government is now in charge of people’s health care, then they can easily claim that they are entitled to that information to ensure you eat the appropriate points to decrease health care costs. I’m not sure this is the culture that I registered for, or was birthed into. I always believed that the USA of America was for freedom, liberty, and except the meddlesome government.